# AI Builder Brain Doc

This document tells your AI who you are, who your customer is, and what you sell. Your AI reads it at the start of every conversation in this workspace. Be brutally specific. Generic answers produce generic outputs.

Replace every [BRACKETED ANSWER] with your own. When done, save and upload to your AI workspace as reference knowledge (or paste at the start of any new chat if your AI does not support reference files).

This is the short version. 5 questions. ~10 minutes to fill in. You can expand it later.

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## 1. WHO I AM + WHAT I SELL
[Your name, location, what you do, what you sell with prices, in one paragraph. Be specific. Example: "Jane, Brooklyn-based, indie product designer. I sell a Figma component library ($79), a 1-on-1 design audit ($300), and a 6-week design system bootcamp ($1,500)."]

## 2. THE CUSTOMER
[Brutally specific. Age, role, location, current state, what they're frustrated with, what they've already tried, what they want. Example: "Senior product designers at 50-200 person SaaS companies, US/EU based, working in companies that are scaling design but don't have a system yet. Frustrated that components are inconsistent across teams. Have tried building one in their spare time but no buy-in. Want a fast path to executive sign-off."]

## 3. MY VOICE + BANNED PHRASES
[How you write. Plus phrases you never use. Example: "Plain English. Sentence case. No em dashes. Direct, dry, no marketing voice. I say 'real' and 'actually' a lot. Banned phrases: unlock, game changer, the secret is, level up, in today's digital age, leverage as a verb, deep dive, double down, move the needle."]

## 4. PROOF I CAN POINT TO
[Real testimonials, real numbers, real customer wins. Example: "Customer at Acme Corp shipped their design system in 4 weeks vs the 6-month estimate. Two customers saw 30% faster design-to-dev handoff. Course has 84 alumni, 92% completion rate."]

## 5. WHAT I'M BUILDING NEXT
[Active project + content pillars. Example: "Launching async cohort version of the bootcamp Q3. Content pillars: 1) Design systems are a leadership skill not a craft skill, 2) Tokens before components, 3) Sell the executive on it before you build it, 4) Maintenance is 70% of the job."]

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When this doc is in your workspace, your AI knows you without you re-explaining every chat. Update it quarterly. Treat it like an asset.